India’s leading Media and Publisher Organization, owning the biggest selling native language
daily newspaper (with a circulation base of more than 2.5 million) and 40 other publications
including the largest circulated English news magazine in India.
With the aim of increasing their readership, brand value, ad-revenue and customer ratings, the
client wanted a mobile app for the English news magazine.
Requirement specifications: –
Allow users to listen to articles
Implementing the latest push notification using firebase
CCS proposed a multi-layered architectural approach for the mobile application using MVC
pattern allowing the data to be efficiently managed. Our solution for the customer was:
SQLite was used as the database in the android application.
Live video streaming was done using Brightcove ExoPlayer.
Android’s text-to-speech was used to read out articles to users.
Alexa skill was developed using Alexa Skills Kit.
Boosted the user base by nearly 20,000+.
Increased revenue by 40% from advertisements.
App rating shot up to 4 stars.