During the pandemic, there was a surge in demand for secure software and firmware updates, which increased the need for frequent software testing and in turn the demand for automation testing services. According to MarketResearch.com:

“…the global market for Automation Testing estimated at US$22.9 Billion in the year 2020, is projected to reach a revised size of US$77.4 Billion by 2027, growing at a CAGR of 19% over the period 2020-2027.”

Safe to say that the digital platform-driven world depends on the faultless functioning of an application and quick product releases without compromising user experience (UX). There has been an evolution alongside agile software development and DevOps approaches as businesses continue to innovate and make the switch to digital. What’s now the top priority is to cut down delivery cycles as much as possible.

Many businesses need to regularly add new features and upgrades to their products. Now, given our reliance on digital applications, frequently updating them with new features and improvements puts actual business operations on hold, which lowers customer satisfaction. Because of this, there is a demand for quicker and more agile delivery of effective, purpose-fit solutions. Software tests are repeatedly run during development cycles to accelerate this process.

To do this, quality assurance (QA) teams must use proven test automation practices which will help them reduce manual efforts, provide faster feedback, and minimize the time to market products and services.

From a testing perspective, the following are focus areas that can help businesses enhance their digital platforms:

Continuous testing

Organizations emphasize DevOps implementations and established application development techniques to improve efficiency and effectiveness. Faster turnaround times for test execution and rapid issue detection are required to support this. The success of a digital platform depends on continuous testing, and test automation is a key business enabler in this regard.

Risk of failure due to inadequate test coverage

In the absence of a well-planned test automation approach, digital platform projects always run a significant risk of failing. This is because manual testing cannot keep up with the rapidly shifting requirements and market readiness. Automated software testing minimizes human errors when complicated operations are repeatedly tested.

Shift Left Testing

The biggest obstacles to reaching the proper level of automation testing are the “lack of the right automation testing process or method” and “a lack of competent and experienced test automation resources.” Digital platform development slows down without a well-planned QA and test automation strategy. To save time and resources in the middle of Agile and DevOps, it has become vital for QA teams to identify and the dev team to fix bugs as soon as possible. This benefits businesses in early-stage value addition.

Benefits of introducing test automation: 

1. Detecting problems early and reducing the risks 
2. Accelerated time to market and increased effectiveness 
3. Faster response times to evolving business requirements 
4. Increased defect detection accuracy 
5. Greater customer satisfaction 

Developing software/digital platforms demand rapid product release with quality and speed. QA teams must adopt test automation from the beginning to implement a true shift left strategy. A lot of attention is needed, along with the appropriate skill set, to get an effective ROI.

How can we help

The digital sector has grown too diversified and complex. Continuous testing is required to meet business expectations. This can only be done with test automation, which offers the best performance and quality. Start with the assistance of knowledgeable professionals and cutting-edge technologies to reach your business objectives effectively when establishing a test automation culture.